RBD Associates
Sales
Enterprise Sales Excellence
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Enterprise customers don’t buy AI on potential alone—they buy outcomes, trust, and execution certainty.
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We help companies:
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Design and refine enterprise sales motions for long, multi-stakeholder buying cycles
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Build and coach high-performing sales teams capable of selling transformational AI solutions
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Create compelling value-based narratives that resonate with executive buyers
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Navigate complex deal structures, global rollouts, and strategic accounts​
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The result is higher win rates, larger deal sizes, and predictable enterprise revenue.
Strategy
Go-To-Market Strategy
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Great technology fails without a clear and focused GTM strategy.
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We partner with leadership teams to:
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Define target markets, ICPs, and buyer personas
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Position agentic AI solutions clearly against competitors and incumbents
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Align product, sales, marketing, and customer success around a single growth strategy
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Prioritize geographies and verticals for efficient international expansion
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This creates clarity, focus, and momentum—turning growth ambition into execution.
Partners
Partner & Alliance Programs
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Partners can dramatically accelerate scale—when built with intent.
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We help companies:
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Design and launch partner and alliance strategies aligned to revenue goals
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Build programs with systems integrators, technology partners, and ecosystem players
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Enable partners to sell and deliver effectively
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Avoid common pitfalls that slow growth or dilute focus
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The outcome is a leveraged growth model that expands reach, speeds market entry, and increases enterprise credibility.
About RBD
RBD Associates helps early-stage and growth-stage agentic AI software companies in retail and supply chain build and scale revenue generation engines that accelerate sales, increase shareholder value, and rapidly gain market share.
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RBD Associates operates as a founder-led advisory and execution platform, able to scale from direct personal engagement to a curated group of senior revenue, GTM, and partnership experts as client needs evolve.
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With over 25 years of experience helping technology companies scale into new markets and geographies, combined with 7 years as part of the executive sales leadership team at RELEX Solutions, RBD Associates brings hands-on, operator-level expertise to companies navigating complex enterprise sales cycles and global expansion.
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We work directly with founders, CEOs, and board members to turn innovative AI products into predictable, scalable revenue—bringing in additional expert capacity where it increases shareholder value and helps prepare for CRO readiness.
We work with
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Early-stage and growth-stage agentic AI software companies
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Predominantly retail, supply chain planning technologies
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Selling into large, complex enterprises across multiple regions
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Teams that need to move from product-market fit to repeatable, scalable growth
Our Approach
​We bring a practical, execution-focused approach, shaped by decades of real-world experience building and scaling enterprise software businesses globally.
Having operated inside fast-growing organizations—including seven years at RELEX as part of the executive sales leadership team—RBD Associates brings first-hand understanding of what it takes to deliver results under real commercial pressure.
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Every engagement is:
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Hands-on and outcome-driven
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Tailored to your stage of growth
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Focused on measurable revenue impact
The Impact
Companies work with RBD Associates to:
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Accelerate enterprise sales cycles
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Build repeatable and scalable revenue engines
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Increase shareholder value
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Gain market share faster in competitive markets
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Expand confidently into new regions and geographies